dissemination.
Established in 2013, the Department of B.Com. Marketing has a sanctioned strength of forty. There were just 14 pupils in 2013, which has risen to a total of 101 enrollments now. Even though the Marketing Division was initially partnered with the Department of Finance and Taxation it became a separate department in 2018. This UG course is meant to provide a multifaceted approach to both practical and applied areas of marketing. We are committed to providing a comprehensive development experience that will shape children into academically competent, morally upright, and socially integrated persons. Using real-world marketing concepts, case studies, and examples, we assist students in gaining the ability to think critically and help them become more adept at solving problems conceptually and strategically.
Students enrolled in this stream will delve into a diverse array of subjects including business communication, marketing research, international marketing, customer relationship management, and advertising, among other pivotal topics. By deepening their grasp of the social and economic dynamics at play in both domestic and international markets, the Undergraduate programs in Marketing enable students to be better prepared for jobs in the field. With a faculty committed to academic rigor and a curriculum designed to foster practical skills, our department is dedicated to empowering students to thrive in an ever-evolving marketing landscape.
Instilled with a desire for consistent improvement, reflected in their active engagement in research and continuous updates to their expertise. Many of our faculty members have their research articles published in renowned National and International Publications, underscoring their contribution to the academic community. The department currently has 3 NET holders, with one faculty with an MPhil degree. The department takes pride in its track record of producing University Rank Holders, with an impressive tally of nine ranks achieved in the year 2023 alone. The undergraduate programs are designed to train and mold students in all parts of marketing by providing internships at various reputable companies, allowing them to gain real-world marketing experience. The undergraduate curriculum also provides demonstrative workshops in pertinent fields such as Sales, Marketing and Digital marketing. Students are also given practical opportunities for Entrepreneurial development, Affiliate marketing and other associated pursuits
- Multiple seminars and workshops to provide exposure to students.
- Invited talks and lectures by experts in various fields.
- Value-based knowledge dissemination.
- Hands-on experience with product marketing and sales strategies- stalls, expos, etc.
- International Conferences held annually on relevant themes.
- Outreach activities for students to enhance their social responsibilities.
- A prudent and conscious implementation of classroom lectures, Case studies, etc.
- Inquiry-based learning (Seeking answers through inquisitive questions)
- ICT-enabled teaching methodology using a judicious amalgamation of Google classrooms, video and audio lessons, online assignments, etc.
- Consistent Assessments through exams.
Infrastructural Facilities
- Classrooms are equipped with projectors and portable mike systems.
- Classrooms are further facilitated with interactive boards for creative and updated pedagogy.
- Industrial Visits:
Industrial visits providing invaluable real-world experience and practical exposure to boost students’ understanding of Marketing dynamics and insights that enhance their academic learning. We prioritize these experiential learning opportunities to bridge the gap between classroom theories and industry practices providing them an immersive learning journey that is not limited by textbooks.
- Summer Internship:
Our summer internship program is designed to provide students with a transformative experience that bridges academic learning and professional practice. The internships provide the students a chance to work with leading companies, ranging from multinational corporations to innovative startups in the areas of Marketing ,Sales and Digital Marketing. This exposure allows them to apply theoretical knowledge to real-world challenges, gaining insights into market dynamics, consumer behaviour, and strategic decision-making.
- Industry Interaction
Our Industry Interaction Programs, featuring invited talks from distinguished professionals, are a cornerstone of our educational approach. The events are designed to be interactive, allowing students to engage directly with speakers, ask questions, and participate in discussions. These events provide students with unique opportunities to gain insights from industry leaders and experts, enriching their academic experience with real-world perspectives.
- Study Tour
Our study tours are designed to provide students with a comprehensive understanding of global business practices and cultural diversity. These tours offer a unique blend of academic learning and real-world exposure, enabling students to observe and analyse various business environments firsthand and ensure opportunities to meet and interact with industry professionals and peers from around the world. The department provides study tour during the final year of the course
EVENTS
- Inter collegiate Fest
Our annual Intercollegiate Marketing Fest is an electrifying showcase of talent, innovation, and strategic prowess. This dynamic event serves as a platform for budding creators and entrepreneurs to unleash their creativity, sharpen their skills, and network with like-minded individuals from across colleges with events like Brand Wars, Digital Show down and such.
- Department Day
Our Department Day Celebration is an annual event that honors the achievements and contributions of students within the department. It is a day filled with pride, recognition, and community spirit and celebration
- International Seminar
Our international seminars provide a platform for students, academics, and industry professionals to engage in high-level discussions on global trends and challenges. These seminars are instrumental in fostering a deeper understanding of international business environments and cross-cultural interactions. Research presentations, panel discussions and Q&A sessions ensures students’ connection with professionals, academics, and peers from around the world